How to dress a tech oligarch: The Social Reckoning’s costume designer on Zuckerberg’s style evolution

The Guardian Business · 10/16/2026, 12:00:10 PM

Susan Lyall worked with actor Jeremy Strong to research the Meta CEO’s favorite Nikes and luxury sweaters The first Aaron Sorkin Facebook movie, 2010’s The Social Network, helped cement the early aughts image of Mark Zuckerberg rebelling against corporate norms in rumpled hoodies and T-shirts. The follow-up, The Social Reckoning, is carbon-dated from 2019 to 2021. This is “post-hoodie”, as the movie’s costume designer, Susan Lyall, describes it, “post-thumbing his nose” to formality. It is also peak robot. Zuckerberg’s reserved wardrobe of suits or interchangeable long-sleeved shirts echo his chilling composure throughout, even as fury simmers under the surface. Continue reading...