Tourism Needs More Value, Not Just More Tourists

Portugal News · 30/10/2026, 08:01:00

Portugal has conquered, over the last decades, a prominent place among international tourist destinations. The awards follow one another, visitors continue to choose our country, and tourism has consolidated itself as one of the most relevant activities in the national economy. But perhaps the time has come to ask a different question: should the future of Portuguese tourism continue to be measured by the number of people who visit us?