Boom in weight-loss drugs could lead to fall in beer sales, Heineken warns UK pubs

The Guardian Business · 10/23/2026, 10:33:37 AM

World’s second largest brewer says use of drugs such as Wegovy can reduce desire to drink alcohol Heineken has warned British bars and pubs that the boom in popularity of weight-loss drugs could lead to a fall in sales of beer and cider. The world’s second-largest brewer sent a presentation to British hospitality customers earlier this month that said the use of GLP-1 medication – such as Ozempic and Wegovy – could reduce the desire to drink alcohol . This in turn could result in “fullness and fewer serves” of pints in pubs and bars, it added. Continue reading...